Product Analytics
What users actually do inside your site and app: funnels, retention, search and feature usage, analyzed from your own GA4 and BigQuery data. Diagnosis with evidence, not opinions.
You know where users came from. Do you know what they did?
Marketing analytics answers where traffic comes from. Product analytics answers what happens next: where the checkout leaks, which segments retain, what onsite search says about demand, which features move revenue and which are furniture. Most teams have this data already sitting in GA4 and BigQuery, unanalyzed. We turn it into answers.
Analysis on your own data, down to the event level
Because we work directly on your GA4 export in BigQuery, we are not limited by interface reports: full funnel breakdowns by device and segment, cohort retention curves, search-to-purchase paths, feature adoption analysis. Every finding comes with the query behind it, so your team can rerun, extend and challenge it. This is our favorite kind of work, and it shows.
Findings your product team can ship against
The output is not a dashboard dump. It is a prioritized set of findings: where users drop, which segments behave differently, what to investigate or fix first, each backed by numbers your team can verify. We diagnose with evidence; your product and UX teams decide the treatment. This is for e-commerce teams that suspect their site or app leaks revenue and want proof instead of opinions.
FAQ
How is this different from CRO?
Do we need any new tools?
Is this a one-off analysis or ongoing?
Can you analyze our app the same way?
