Measurement Audit
A two-week audit of your entire measurement stack. We find what breaks your data: duplicate transactions, gateway referral pollution, silent event drops and consent gaps. Before you optimize anything, know that your numbers are real.
Your numbers are probably lying to you
Most analytics setups look fine on the surface and are quietly wrong underneath. Revenue in GA4 does not match the backend. Direct traffic grows for no reason. Purchase events fire twice, or not at all. Payment gateways steal attribution from the channels that actually earned it. Teams make budget decisions on numbers nobody has verified in years.
In two weeks, we audit your entire measurement stack and hand you a prioritized report of everything that is broken, inflated or missing. The scope covers tracking implementation (GA4 and GTM configuration, dataLayer design, event coverage on web and app), data quality (duplicate transactions, revenue mismatch, silent drops on purchase, add_to_cart and begin_checkout), attribution integrity (gateway referral pollution, direct and (not set) inflation, UTM hygiene), consent (Consent Mode setup and data loss estimation) and infrastructure (BigQuery export health, MMP configuration and SKAN readiness where apps are involved).
Built on the Measurement Health Framework
The audit runs on the Measurement Health Framework, our own methodology built from six years of production measurement work for brands like Watsons, Teknosa and Vakko. It combines a structured checklist with automated BigQuery checks that catch issues manual reviews miss. The audit is read-only: we need view access to your GA4, GTM and, where relevant, BigQuery and MMP accounts, and zero developer time from your side.
A report you can act on, no strings attached
You get a prioritized findings report: every issue, its business impact and how to fix it, ranked by severity so your team knows what to fix first. We close with a working session where we walk your team through the findings. The report is yours. Fix it with your own team, or continue with us. No lock-in.
This is for e-commerce and digital marketing teams that spend serious budget on paid channels and cannot fully trust their numbers. Typical trigger moments: GA4 and backend revenue do not match, a migration or redesign broke tracking, a new CMO wants an independent view, or you are about to invest in data infrastructure and need a clean baseline.
FAQ
How long does the audit take?
Do you need developer time from our side?
What does it cost?
What happens after the audit?
Can you audit our mobile app measurement too?
