Empowering Watsons’ Beauty Journey with Data-Driven Precision

Where teams unite for a common goal, we deliver clear, actionable data through technology and expertise, acting as trusted partners.

Cosmetic

ommetrics and Watsons: A Data-Driven Journey in Beauty

We are proud to support Watsons on its digital journey. By implementing Google Tag Manager and Google Analytics 4, we track customer interactions with beauty products—whether it’s a trending lipstick or a skincare item added to the cart—and channel this data into Google Analytics 4 and advertising platforms. Watsons’ SAP Hybris-based single-page website demands precise measurement, and we ensure every user action is captured accurately in its dynamic environment. This enables Watsons to gain deeper insights into customer preferences, helping them deliver the most relevant beauty solutions.

Enhancing Mobile and Visualizing Data

On the mobile front, we strengthen Watsons’ presence by carefully integrating Mobile Measurement Partners (MMP) to track app behavior and ad campaign performance. With Looker Studio, we turn this data into clear, visual reports that empower marketing and e-commerce teams to make informed decisions. Working closely with UX and development teams, we pinpoint opportunities to enhance user experience and provide actionable recommendations. These efforts continuously improve the efficiency and user-friendliness of Watsons’ digital platforms.

A Partnership Built on Trust

The relationship between ommetrics and Watsons is grounded in mutual trust and a shared vision. We maintain ongoing communication with the business development team and collaborate smoothly with other agencies to align on common objectives. Our long-standing partnership ensures Watsons’ data remains clean, reliable, and actionable. Our goal is simple yet powerful: to help Watsons increase sales, optimize costs, and maximize the impact of every campaign. We’re thrilled to play a role in their beauty-driven world with data-powered solutions.

As Watsons Türkiye, we have been working with ommetrics on our Analytics and Data management processes since 2023. Their dedicated and solution-oriented approach has been invaluable, particularly in areas such as GA4 migration, data tracking, and integration. Their support in custom reporting and user behavior analysis has empowered us to make data-driven decisions with confidence. With their deep technical expertise, they have been a reliable partner to our team at every stage.

Berkan has been a key contributor to this collaboration, bringing exceptional professional competencies, communication skills, and coordination abilities. His expertise in international projects has been particularly impressive, demonstrating strong teamwork and adaptability in diverse environments. He effectively bridges cultural differences, ensuring seamless communication and smooth project execution. His proactive, solution-focused mindset allows him to anticipate and mitigate potential challenges related to language barriers, time zones, and operational processes.

Furthermore, Berkan's strong communication skills within the team facilitate conflict resolution and streamline workflows, contributing to overall efficiency. With his analytical mindset and problem-solving attitude, he makes a significant impact in every work environment he is part of. His contributions have played a crucial role in the success of our projects, and we truly value his dedication and expertise.

Elif Akin Sahin

Head of Ecommerce

As Watsons Türkiye, we have been working with ommetrics on our Analytics and Data management processes since 2023. Their dedicated and solution-oriented approach has been invaluable, particularly in areas such as GA4 migration, data tracking, and integration. Their support in custom reporting and user behavior analysis has empowered us to make data-driven decisions with confidence. With their deep technical expertise, they have been a reliable partner to our team at every stage.

Berkan has been a key contributor to this collaboration, bringing exceptional professional competencies, communication skills, and coordination abilities. His expertise in international projects has been particularly impressive, demonstrating strong teamwork and adaptability in diverse environments. He effectively bridges cultural differences, ensuring seamless communication and smooth project execution. His proactive, solution-focused mindset allows him to anticipate and mitigate potential challenges related to language barriers, time zones, and operational processes.

Furthermore, Berkan's strong communication skills within the team facilitate conflict resolution and streamline workflows, contributing to overall efficiency. With his analytical mindset and problem-solving attitude, he makes a significant impact in every work environment he is part of. His contributions have played a crucial role in the success of our projects, and we truly value his dedication and expertise.

Elif Akin Sahin

Head of Ecommerce

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2025 © ommetrics. All Rights Reserved

Optimize your tag and tracking.
Save your time and budget.

2025 © ommetrics. All Rights Reserved