Empowering Watsons’ Beauty Journey with Data-Driven Precision
Where teams unite for a common goal, we deliver clear, actionable data through technology and expertise, acting as trusted partners.
Cosmetic
ommetrics and Watsons: A Data-Driven Journey in Beauty
We are proud to support Watsons on its digital journey. By implementing Google Tag Manager and Google Analytics 4, we track customer interactions with beauty products—whether it’s a trending lipstick or a skincare item added to the cart—and channel this data into Google Analytics 4 and advertising platforms. Watsons’ SAP Hybris-based single-page website demands precise measurement, and we ensure every user action is captured accurately in its dynamic environment. This enables Watsons to gain deeper insights into customer preferences, helping them deliver the most relevant beauty solutions.
Enhancing Mobile and Visualizing Data
On the mobile front, we strengthen Watsons’ presence by carefully integrating Mobile Measurement Partners (MMP) to track app behavior and ad campaign performance. With Looker Studio, we turn this data into clear, visual reports that empower marketing and e-commerce teams to make informed decisions. Working closely with UX and development teams, we pinpoint opportunities to enhance user experience and provide actionable recommendations. These efforts continuously improve the efficiency and user-friendliness of Watsons’ digital platforms.
A Partnership Built on Trust
The relationship between ommetrics and Watsons is grounded in mutual trust and a shared vision. We maintain ongoing communication with the business development team and collaborate smoothly with other agencies to align on common objectives. Our long-standing partnership ensures Watsons’ data remains clean, reliable, and actionable. Our goal is simple yet powerful: to help Watsons increase sales, optimize costs, and maximize the impact of every campaign. We’re thrilled to play a role in their beauty-driven world with data-powered solutions.
