Unleashing Teknosa’s Tech Power with Bold, Brilliant Data
Perfecting measurement to grow Teknosa’s online success with key data over many years.
Technology
Gathering Data: Tracking Teknosa’s Shopping Journey
At ommetrics, we’re delighted to support Teknosa, one of Turkey’s most beloved tech retailers, in enhancing its digital experience. With Google Tag Manager, we capture every moment—from a customer eyeing a new smartphone to finalizing a white goods purchase—and feed this data into Google Analytics 4 and ad platforms. Through Mobile Measurement Partners (MMP) integration, we streamline the mobile app’s connection with advertising channels, helping Teknosa better understand its customers’ shopping preferences. Our aim is to make Teknosa’s experience for tech enthusiasts clearer and more effective through measurement. This data flow assists Teknosa’s teams in planning their efforts with greater ease.
From Measurement to Insight: Analyzing Teknosa’s Tech World
We dive into Teknosa’s website and mobile app using Looker Studio to bring data to life with visuals. Cloud-based reports reveal where users linger—perhaps browsing a headphone model or reading laptop reviews—laying it all out clearly for easy viewing. With funnel analysis, we help pinpoint where shopping flows smoothly or pauses, sharing these insights with Teknosa’s digital marketing, e-commerce, and category teams. These teams use our straightforward, practical reports to fine-tune their product range and make the shopping process more enjoyable. Through measurement, we strive to bring clarity to Teknosa’s vast tech landscape.
Teamwork in Measurement: Working Alongside Teknosa
ommetrics partners with Teknosa like a teammate, standing by their side in this process. We provide UX and development teams with reports showing how users navigate the site or app, offering a small but meaningful boost to their improvements. Staying in constant touch with other agencies, we help ensure everyone moves toward Teknosa’s goals together. Crafting tailored reports for each team, we contribute—however modestly—to strengthening Teknosa’s commanding presence in tech shopping. Supporting Teknosa in delivering its wide array of tech options with a better experience is, for us, a truly rewarding task.
