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404 error pages are the common problem of every unit that is interested in the website. The product team is obliged to ensure that the users who come to these pages with the software team are directed to the target properly. The digital marketing team is responsible for tracking and directing users to these pages with an ad or organic result of the search engine. Analysts are obliged to identify the sources from which users come to these pages and to determine the damage that these users have created by coming to these pages. Let’s see what we can do to determine the whole team’s problem.

The easiest location of pages with the 404 code is undoubtedly Google Analytics or web measurement tools that serve the same. When determining the pages of the 404, you should know that the page that the bride should actually give 404. Because in some cases, with the choice of software or digital marketing teams, the error 500 should be answered with the 404 codes, or 404 can be returned to pages that should be given by the code 200 code.

You can review what status codes mean on the HTTP Status Codes page.

It would be more accurate to proceed by specifying 2 methods to comfortably follow the 404 pages, which is the biggest problem of SEO. The first method contains 404 pages that users have reached through the site. The other method contains the error pages that users came from outside.

When determining the 404 pages, the closest parser will be the page title for us. You should make sure that your page title only has a title that will occur when the 404 status code returns.

Internal 404 Error Pages’ Detection

You can easily create your own tracking mechanism by editing only one place in the special report that I will share here.

https://analytics.google.com/analytics/web/template?uid=95nTYYhbSbyTOsZi06SVhQ

Instead of the “Page not found” heading in the following screenshot, you should write the incoming title when you receive a 404 error on your site, and you should use this custom report by editing it in this way.

Tracking 404 Pages

Detecting External 404 Error Pages

In the same way, you can create your own bug tracking mechanism by changing the same field in the custom report I share below.

https://analytics.google.com/analytics/web/template?uid=shm4tWqjRae8sHxTrV9C_A

You can comment on what you want to ask about tracking 404 pages. You can also follow our other reporting articles in our Google Analytics Reporting category.

Berkan Bagci

I am an online marketer who focused on web analytics for years. I did lots of GTM and GA setups for big websites in Turkey. Also I made a success story with Google Optimize and it has released on Jan 2018.

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