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How to Tell If Mobile Traffic is Wi-Fi or Cellular in Google Analytics

Mobile web traffic grows every day, and it’s not so hard to predict that it’s going to grow even more. Both Google and the website owners are constantly trying to develop themselves related to the increase usage of mobile network. On the basis of these efforts, users have access to content and site functions faster and more easily on mobile. We, ommetrics, wanted to write down an article that will be useful for product managers, user interface developers and digital marketers.

As is known, mobile visitors may access sites via one of these two ways: Cellular and Wi-Fi.

We don’t see these screens in the standard Google Analytics reports, but the “Network Domain” dimension, in the secondary dimension feature that Google Analytics offers us, makes this distinction. As a result of the research I made, I claimed that if the “Network Domain” dimension is unknown.unknown, that may occurred by cellular connection. I also conducted a test in the office to strengthen my claim. As a result of the test, I obtained the following screen.

There are three scenarios above. These scenarios are as follows:

1-Connect via Ethernet on the desktop device

2-Connect via Wi-Fi on mobile device and desktop device

3-Connect via 3G on mobile device

I learned that the Ethernet line we use from the office is connected to and the Wi-Fi line is linked to TTnet.

In the first scenario, I connected via Ethernet from my computer and it was reflected on the screen. Then, I’ve also implemented the second and third scenarios one by one. I made the second scenario by connecting to Wi-Fi from both mobile and desktop, and I saw that TTnet reflected on the screen. In the last scenario, I logged into the/berkantest/page with 3G from my mobile device and found that it was reflected as unknown.unknown.

As a result, you can make Wi-Fi and 3G separation by this way, and if you want to interpret your mobile traffic with segmentation, you may create through these concepts.

I am an online marketer who focused on web analytics for years. I did lots of GTM and GA setups for big websites in Turkey. Also I made a success story with Google Optimize and it has released on Jan 2018.

This Post Has 7 Comments

  1. Hi, i am not following, i am trying to get how many users are using 3G/4G networks to visite my sites, so, if i understood, i need to filter all the unknown.unknown to know that, is it?
    Thank you for your time.

  2. The Network Domain is not supported by Google Analytics at the moment. Have You found another way to track/recognize Cellular and Wi-Fi users?

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